Trident Case Minimum Advertised Price (MAP) Policy
In order to protect Trident Case’ line of products and brand character, AFC Trident, Inc., which does business as Trident Case, has adopted a minimum advertised price (“MAP”) policy for its products (“Products”). Trident Case has adopted this MAP policy in order to preserve individual pricing decisions and maintain a fair business environment for all retailers, resellers and customers. Trident Case has set the MAP pricing equal to the Manufacturer Suggested Retail Price ("MSRP").
This MAP policy is to be strictly adhered to by all Trident Case customers. Trident Case’ distributor partners shall certify their customers’ compliance with this policy. Trident Case reserves the right to cease supplying Products to any customer whose advertising, or whose third-party reseller’s advertising of the Products, does not meet the MAP policy set forth herein.
The MAP policy applies to all advertisements of Products in any and all media including (but not limited to), without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, Internet or similar electronic media including websites, email newsletters, email solicitations, television, radio, and public signage. Any price information relating to Products on an Internet website is considered to be advertising for the purposes of this policy. In addition, Products may only be sold to such Internet resellers specifically authorized in writing by Trident Case directly.
It is Trident Case’s policy to allow one business day from receipt of notice of breach of this MAP policy to bring advertising into compliance or Trident Case will cease supplying Product for a period of no less than 60 days and will fully de-authorize the customer immediately. Trident Case reserves the right to cease doing business with any customer found in violation of this policy and will cease doing business with repeat offenders.
This MAP policy only concerns minimum advertised prices and does not relate to actual sales prices of any item. The foregoing is a statement of Trident Case policy and may not be negotiated.
Trident Case reserves the right at any time to modify, suspend, or discontinue the MAP policy in whole or in part or designate promotional periods during which the terms of the policy change or designate periods of time during which the policy is not applicable. Customers will be notified of any such changes that are applicable to them.
Trident Case Authorized Reseller Form
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